Skip to main content
search

eCommerce and Manufacturing Modernization for Scalable Omnichannel Growth

Why You Should Care:

As Red Wing Shoes builds omnichannel reach and expands B2B volume sales while operating U.S. factories and a Custom Fit Program, legacy e-commerce and fragmented applications create higher operating costs, slow product introduction, and friction for store and online customers. Relying on current systems risks lost sales, rising return rates from fit errors, and growing technical debt that will make future innovations more expensive. Success depends on modern, secure, and composable systems that connect fit, inventory, and fulfillment.

Expanding omnichannel sales and integrating the Custom Fit Program are exposing limits in a custom e‑commerce platform and fragmented applications, slowing agility, increasing returns, and raising security and operational risks.

Solution 1

Run a 6–8 week Application Rationalization 360 to map systems, identify lift-and-shift and modernization candidates, and quantify technical debt.

Solution 2

Pilot MentorAI integrated with the Custom Fit Program and storefront to lower returns, improve conversion, and personalize recommendations.

Solution 3

Deliver a baseline cybersecurity posture assessment and prioritized remediation plan (zero-trust focus) for retail and manufacturing environments.

Available now to discuss your technology challenges

With the right systems in place, Red Wing Shoes can reduce infrastructure cost and technical debt, accelerate product and fit feature releases, and cut returns and fulfillment friction, without disrupting store operations, and position the brand to win on service and reliability.

Schedule a no-pressure discovery call to explore how McLean Forrester can help you adopt emerging technologies and drive measurable growth.